From coolers to coffee mugs, pretty much any useful items can be turned into a promotional products Montreal marketing technique. Promotional items, unlike other marketing methods, are cost effective and offer versatility as well as definitive value for consumers.
Benefits of Promotional Products
Increased Brand Recognition
Often, a business’s goal whether big or small, is typically brand recognition. What ways can you make your company brand not just stand out from competitors, but also stay in the consumers’ minds, both existing and potential? That is easy. You can get creative with your advertising. A simple tool that helps in increasing brand recognition is promotional products. This is because you are able to customize an item that a consumer will use each day with your business logo which will keep your company in their mind all the time.
A custom business logo product will typically include the company’s phone, fax, name and website address. Each of these is essential components that a marketer should keep close at hand. Some might say that business cards are just as effective; however, business cards are usually not kept in view. The real estate agent or local plumber can, for example, imprint a business card magnet with their company logo which will be displayed every day on consumers’ refrigerators. The potential user of their services will now have their business card in front of them every day which will display the phone number and make it more convenient for them to call their services when it comes time.
Promotional products have a tremendous impact because of their nature of presentation. While many people will skip over advertisements in a magazine or press the fast forward button on TV advertising (thanks to DVR and TIVO recording technology), promotional products that have your company logo on them grab more attention due to them being more of a conversational item than other marketing mediums.
Choosing the Right Promotional Products
Employees usually appreciate items like company apparel since they are able to wear it in the workplace every day. Excellent employee gifts or incentives could include quality polo shirts that have the business logo on them.
Consumers as well as other B2B interactions appreciate office products like paperweights, pens or wall calendars.
While at events or trade shows, gadgets such as stress balls, chains or luggage tags that are personalized make good giveaways. High-end gifts such as travel mugs or branded portfolios will have you standing out from the crowd.
Special outdoor events like picnics, golf tournaments or races make great opportunities to hand out customized visors, t-shirts, golf tees, Frisbees, sunscreen, drink cozies and more.