I have been talking a lot about trade shows lately but the truth is because I have actually been to a few of them recently. Since I work as Lenore’s assistant I am able to go to so many more events and I love that. I love am now able to do that and it has been so much fun. I am learning a lot as well. I recently read an article about trade show success and was very interested in what I learned.
One of the things it said was to design your booth. Lenore is having an author banner designed for herself and it is pretty much just her branding. Actually I have seen some pretty awesome ones and I am certain that hers will be just as great. I will tell you that those vertical banners that you see with authors names take a bit of work. I did some research thinking I could do that for her but if you don’t know what you are doing it won’t come out right. Luckily the girl that did her branding can easily handle that and I am sure it will look amazing.
Another tip was to assemble a strong sales team. Now i can honestly say that at the book shows this is not really needed. Readers know what they want, many pre-order and they come ready to rock. I can’t wait until Lenore is ready to do a show herself. We spent some time this year attending the shows in an effort to see what they were all about and gather information.
Finally I learned that to set clear goals because trade shows can be fast paced and you only have a limited amount of time to set yourself apart. Luckily for me this is not really my job when I finally attend. My job will be to help out and handle anything that comes up. I can’t imagine how businesses do this because this things can get crazy. I really as a child attending a few with my father and grandfather and how much fun I had getting all those bags from people. Now I know what all goes into it.