From a simple photo-sharing app, Instagram has evolved into an incredible social media powerhouse and has become an essential must-have for any smartphone. Today, millions of users post a variety of photos in overwhelming quantity and it is sometimes challenging to keep up. While the huge number of Instagram active users is a great opportunity for business, it also makes it somehow difficult to thrive. This is why many businesses employ Instagram growth services offered by competitive companies. But for those with very limited social media marketing budget, there are still ways to grow your following without spending too much money.
There are a lot of strategies a business can employ to grow their Instagram following, but some of these strategies may just work for some and not for others. Fortunately, there are basic techniques that are proven effective for different accounts, including the following:
- Use Hashtags Wisely
The hashtag feature in Instagram is not just there for the glamour or style. It is there for various reasons, one which is what your business can take advantage of. Use hashtags to be easily discovered by potential clients. These hashtags must be relevant to your business and the specific post to be effective. Look beyond the obvious and get creative. Although the basics are essential, use it to tell a story. You can be funny, ironic, or hilarious. The more creative you are, the more chances people will use it too and it means a lot to your growth aims. Also, cross-promote your hashtags in different channels like Facebook and Twitter, this will lead more people to you and thus, add to your growing number of followers.
- Participate in Popular Conversations
Successful Instagram marketing is not only about creating individuality, it is also participating in a community. It is called social media for a reason and you must be on the forefront of active participants. Do not only engage and talk to your followers but go out and participate in popular conversations. This is one way to make people notice your presence. Just make sure to be smart and creative with your comments and inputs and you’ll sure to rake in new followers. Find the most popular talks and participate in it and you will be winning Instagram in no time.
- Do Influencer Marketing
Although it is a generally accepted fact that influencer marketing can be costly. But if you have the right skills and patience, you may just use it for your benefit without spending big bucks. To do this, the first thing you need to do is find the influencers in your niche. They don’t have to be real-life celebrities. They just need to have influence over your target audience. Then, start engaging. Offer them your products in exchange for mentions and features in their pages. There are lots of ways to exchange favors with them, you just need to be creative.
Find out more tricks and techniques by learning from your competitors and testing out their strategies to your business. If it works, do it again and again.