What makes a consumer choose one business over another? While you can deliberate over all the possible reasons, it ultimately comes down to trust. If a consumer trusts your business, they are far more likely to make repeat purchases. They know that their money is in safe hands, and they don’t have to worry about being ripped off or scammed.
Keeping that in your thoughts, how can you build trust with consumers? There are plenty of convoluted ways to do this, but here are three simple ways you can instantly make people trust your company:
Set up a professional website
Honestly, you’ll be amazed at the impact this has on consumer trust. It’s midway through 2021, if you don’t have a professional website, something is wrong with you. That may sound harsh, but it’s the thought process many consumers will have if they learn this. Modern businesses – no matter how small – need a proper website that looks and functions professionally. It tells consumers that you are updated with current trends, and it also makes you look less dodgy. That’s probably the main point here – it’s not so much the website making you trustworthy, it’s the lack of a proper website that makes you seem so damn untrustworthy.
Include trust signals on your site
Trust signals are simple things that immediately make people trust you more. They can be placed on your site, and they require almost no effort to implement. An obvious place to start is with a secure site – this means having the little padlock and HTTPS in the URL, showing users that your website is secure. If your site isn’t secure, people will not trust you.
Furthermore, if you have any licenses, you can place them on your site for people to see. If you have won any awards, stick them on there too, and include things like Verified by Visa or McAfee Secure. All of these signals build trust by making you seem authentic and genuine. Before anyone has even browsed through your offerings, you’ve planted a seed in their mind that you should be trusted.
Form as an LLC
Lastly, turn your company into an LLC. Take a look at these Incfile reviews to see exactly how you can form an LLC, and how much it costs with all the fees, etc. The benefit of this is that it adds far more legitimacy to your business. You have an official company name and are registered as an LLC. Again, this can actually work as a trust signal on your website! If people see that you’re an LLC, they associate it with professionalism and trust. While setting up an LLC can be straightforward, you might decide to consult with some legal help to ensure that everything is filed correctly. There are plenty of companies out there that provide services to help you, allowing you to form an LLC in Florida with BusinessHelp.com as an example.
See, in three simple steps, there is more trust between your small business and the consumer. When lots of consumers start trusting you, this actually helps you build more trust with other consumers! Your customers can leave reviews for your company, which other consumers read and use to establish trust!
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