5 Ways To Improve Your Online Presence In 2021

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To stay competitive, businesses need to look at improving their online presence, and managing their online reputation. To help you create a roadmap for the online world, try using these five areas of focus.

1 . Host Virtual Events

The COVID-19 pandemic meant that virtual events became a necessary alternative to in-person events. Interestingly enough, many businesses plan to continue offering virtual events, as the pandemic dies down. There are plenty of benefits to hosting virtual events including:

• Improve your online presence, by putting on fun and engaging events. Such events drive interest and grow your audience.
• A chance to show people your brand story, and debeat the interesting topics in your industry.
• Less expensive to host, and can reach people from all across the world.

Ensure that you put enough planning into your virtual event, as you can imagine, it’s a little harder to keep audiences engaged.

2. Work With Influencers

According to The Digital Marketing Institute, ‘49% of consumers depend on influencer recommendations.’ Additionally, ‘74% of people trust social networks to guide purchasing decisions.’ 

To boost your online presence in 2021, you’ll need to create an effective influencer marketing campaign. Nano influencers are perfect for small businesses with smaller budgets. Some research shows that nano influencers have better engagement rates too. Larger operations may prefer working with slighter higher profile influencers. These brands can take a look at the Behave Agency, they represent names such as Ella Orten.

3. Online Reputation Management Tools

If you’re serious about improving your online presence, it’s vital to use reputation tools. With the help of netreputation.com, brands can ensure that they are represented favorably online, and keep on top of any negative mentions. Businesses might also want to work with a reputation management company, to support their reputation and PR strategies.

4. Improve Your SEO

Businesses need to consistently improve your SEO, to boost their online presence and drive traffic. Brands should ensure that they create content to respond to all types of search intent. You should also optimize your content for both image search and voice search. It’s important to keep up with the latest SEO trends and review your keywords, ongoing. To support your SEO strategy, trying using tools like Google Keywords, Answer The Public or SEMRush.

5. Focus On Video Marketing

Hubspot recently reported that ‘87% of video marketers reported that video gives them a positive ROI.’ What’s more, On measuring success, most marketers (63%) consider video engagement the top metric.’ There are plenty of ways that you can offer video marketing, whether it’s tutorials, behind the scenes, conventional ads, or social media videos. Use your target audience to determine which are the best platforms for your video content. It could be Facebook, Youtube, Tiktok, or all three! Simply focus on video quality, utilize a video editor to edit your videos with visual effects and transitions, and be creative with the content.

6. Use Eye-Catching Graphics on Social Media

Nowadays, every small business has a presence on social media, so how do you stand out? Instead of following the crowd, it’s time to step up your social media game and think outside the box. Instead of static posts and cover photos, why not consider HTML5 animation? You can create your own using simple-to-use online software; outsourcing your social media graphics can be a thing of the past! Save yourself a lot of money in the initial stages of your business by writing all of your copy and creating your online graphics in house. With eye-catching social media posts and animated features on your accounts, your brand will most certainly stand out from your competitors.

You should review your progress, and note down areas for improvement along the way. Boosting your presence online is an ongoing process. Above all, you need excellent content, and a powerful SEO strategy.