How long have you been blogging for in your business? The right answer is from day one, and yet if you have been doing all of this and you find that your blogging efforts are not producing the right results, then there is a problem somewhere! You should feel motivated to continue blogging and you should be seeing results by the clicks you are gaining and how many conversions you make as a direct result of the blogs and vlogs that you do. If you’re not getting the engagement that you want then you need to up your game!
Blogging builds trust and respect for your prospects and your customers and you want to help to build your website, too. When you blog, your website can rank much higher in the search engine results pages. You can learn how to blog with the help of Stephanie Camello, and from your customers, too. Asking the people who are reading your blog what they want the most is going to help you to build a blog that people want to read. Below, we have six tips for blogging excellence!
- Keep your titles sweet. The way you get someone to click on your blog is to dangle the sugar cube at the end of the string. When you dangle a great blog title, it becomes clickbait and boom – click rates soar. You will not believe the number of posts that fail because their titles missed the mark! Make your blog title something people can relate to, and you’ll get results.
- Make your introduction simple. Once you’ve hooked people into your blog, those first few lines need to be open and interesting enough for them to move on and keep reading. Short, sweet and simple is exactly what you want!
- Make it useful. Why are you writing or filming this blog? What is the purpose for it? Understanding this will help you to deliver a blog that’s useful. There’s no point in waffling through a 1,000 word article! Use images, videos, infographics and quotes to make it an interesting piece.
- Optimize! Once you have excellent content, you need to do some keyword research and optimize it to make it visible. There’s no use in the effort if no one will see it! It doesn’t have to be complicated, just seen.
- Easy to read. Some of the most interesting pieces of work out there go unnoticed because they are too complicated to read, with huge blocks of text and no bullets (like this shiny article here!). Create a great reading experience and you will bring people back time and again!
- End it well. Conclude your posts properly – if you miss this bit out, you’re going to turn off your regulars! It doesn’t have to be more than a line, but it should wrap it up.
Now that you know how to write an excellent blog, why not share this one on and let everyone else know how to do it, too.
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