Could a Career in Marketing be Right for You?

Marketing used to be one of many industries that were dominated by men. This is no longer the case. More women than ever are choosing to follow this exciting career path. It offers great flexibility, as well as the option to work from home. Here are some of the great reasons to consider a career in marketing.

 

Flexibility

Working in marketing, either as a freelancer, or as part of a team, offers fantastic levels of flexibility. You might have to travel or be in the office for meetings and appointments, but then the bulk of your work can be done remotely or from your home office. More marketing than ever before is now done digitally, and quite a lot is internet based and doesn’t even require physical copies. This is one of the main reasons women seek a job in marketing. The flexibility it provides allows them to work around their families or other commitments.

Creativity

Marketing is a career that allows you to combine your creative skills with logical thinking and problem solving. You’ll meet new people, come up with plans and ideas for their business, and then find creative ways to meet their needs. No two jobs will ever be the same and you’ll work on a huge variety of different projects. You’ll also get to learn and experiment with new creative techniques and changing trends.

Progression

There are great opportunities to progress, either within this field, or to transfer your skills to another profession. Some great second careers for marketing professionals include:

• Advertising
• PR
• Copywriter
• Public affairs consultant
• Sales Executive

Timing

There has never been a better time to join the marketing field. In the last few years there has been an enormous rise in the use of digital marketing strategies, and much less use of more traditional techniques. Studying marketing now could see you become an expert of up to date strategies such as social media marketing and influencer marketing. This could potentially give you an advantage over much more experienced marketers.

Income

Marketing can be incredibly well paid. You could potentially work with some of the country’s top brands, earning a very respectable salary. Even as a newly graduated marketing professional you could earn a very good wage.

Demand

Marketing skills are always going to be in high demand. Even working as a freelancer, you would never be short on job offers. More people are starting their own businesses than ever before. Marketing is one of the keys to success for any new start up, and yet most business owners have very little experience or knowledge in the area, so your skills could be pivotal to their success. If you are interested in pursuing this exciting and varied career, online study could be a great idea.

Marketing jobs with an MBA can be much higher paid than for those without. An MBA for marketing careers could open up a lot of opportunities, and be well worth both your time and your money. There couldn’t be a better time to pursue a career in marketing, so why not get started today?