Sitting down to write a blog seems like it should be easy. You just allow the words to flow out of your mind and onto the screen in front of you.
But when you actually try to do it, it’s often a lot harder than you think. The way you collect your thoughts in your mind is different from how they appear on paper.
Bloggers, therefore, can sometimes get into trouble. It’s not just about “writing about things that interest you.” You also have to bear your audience’s needs in mind as well.
In this post, we take a look at some of the mistakes that bloggers are making in 2021 and what you can do to fix them.
You’re Forgetting About Your Customer Persona
All bloggers worth their salt use a customer persona. You can think of this as a representation of your average customer – a kind of mental abstraction you bear in mind as you write.
Don’t just write from your perspective. Think about the topics and issues that matter most to your audience and then focus on them. Do that by writing down the demographics and psychographics of who your audience is. For instance, they might be young women who are interested in clothing.
You’re Writing Too Stiffly
Here’s something else to watch out for in 2021: writing too stiffly.
Unfortunately, schools and universities teach us that we need to write formally. We construct these elaborate sentences and avoid colloquialisms at all costs.
But there’s a problem with this approach: regular people don’t like it. They want you to write simply, in a way that they can understand.
Where possible, keep it simple and informal. Don’t bombard your audiences with complex vocabulary or sentence structures. Make it sound basic and friendly in tone.
You’re Failing To Reach Out
Blogging isn’t something you should do in isolation. Instead, it works best when you work with others online.
Take some time to discover influencers in your niche. Look for people who are covering similar topics to you. Then reach out to them to see whether they would be willing to discuss or host your content. This way, you can effectively merge their audience with yours. You don’t have to do the work yourself.
You Don’t Talk About Yourself Enough
A lot of bloggers believe that their audiences don’t care about them as a person, just the content they create. But that’s not true. It’s the reverse, actually. Audiences want to know more about the personalities behind the content they consume because it helps build a deeper connection. Once they know who you are and what you’re about, they are more likely to keep coming back.
You Aren’t Focused
Lastly, a lot of bloggers get into trouble because they go off on a tangent. But whenever you’re explaining something, you need to stay on point, even if that means repeating your argument over and over.
Highly intelligent people don’t like doing this as a rule. It feels like fluff. But audiences need it to drive the point home.
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