FRAAS Scarf

Scarf producer V. Fraas (corporate owner of the FRAAS brand) celebrates more than 130 years in business. Ever since its foundation in 1880 by Valentin Fraas, the world leader for mufflers and shawls has thrived and advanced under the control of his descendants-a remarkable feat in this transitory world. But V. Fraas has more to celebrate than mere longevity and persistence: It is a forward looking company that continues to expand at a rapid pace, and it is constantly implementing new ideas and concepts. From its bases in New York, Paris, London, Wustenselbitz, Toronto and Shanghai, V. Fraas’ design teams travel to major shows and forecasting seminars throughout the globe to identify new trends and develop products that are perfectly attuned to fashion and customer demand. The 130-year old company’s research team, meanwhile, works unceasingly to develop and discover new yarns, fabric and methods of manufacturing products that are truly outstanding quality. Truly internationally oriented, the company boosts sales subsidiaries and satellite offices in New York, Toronto, London, Paris, Berlin, Denmark, Italy, India, Hong Kong, Shaghai and Tokyo. Products are distributed worldwide via department and specialty stores as well as online retailers.

More than 30 new Fraas brand styles are debuting in the upcoming season–many in multiply colorway options. Three pretty palettes and themes are apparent–Sun Kissed Summer, Powder Box and Gentle Voice. Within Powder Box, a range of flattering mid tone and neutral shades, is a Contemporary Leopard Print scarf which is a winning choice for savvy consumers. This style (393085) in its three color palettes is suitable for every complexion and can accessory varied looks from casual, daytime, business and even dress up. It measures 28 x 80 inches, retails for $40 and is easy care, comprised of lightweight acrylic. This style can be folded into a scarf or worn as a wrap. Perfect for travel, since it is so diverse and is extremely packable requiring little space and unpacking wrinkle-free. Wraps are ideal for chilling evenings and over-cooled rooms. Many savvy females are never without one.

I really love the feel of this Fraas scarf. It is light and cool and very refreshing. I love the tan, pink and brown colors in an animal print. I have paired it with jeans and tee so far. I used it as a belt once and then as a scarf to dress up my outfit. I love how springy this scarf feels. I know that sounds a bit crazy but it has a wonderfully light and airy feel to it that makes it perfect for spring.