Get the Lowdown on Getting Your Patient Numbers Up!

In today’s digital age, having dental websites for your dental practice is essential for attracting new patients and building your brand. However, simply having a website isn’t enough. You also need to optimise your website for search engines like Google to ensure that potential patients can find you online. This is a timely process and, when you have a lot of work to do treating patients, it’s unlikely that you will have the time required to devote to promoting your dental practice properly. This is why it is savvy to find a reliable marketing company, which is experienced in dental SEO (search engine optimisation) and compliance rules.

What will a marketing company do?

Websites for dentists need to contain a number of things to make them successful in appearing higher up in the Google results pages and receiving increased traffic. A marketing company will use a number of tools like Google Keyword Planner and Google Analytics to find the trending keywords that potential patients are using in connection with your dental services online. They will then utilise these keywords in your page titles of your website, meta descriptions, header tags, and content. They will also be able to optimise your website’s structure, which can have a major impact on its SEO. They will be able to ensure that it is easy to navigate and that it has a clear hierarchy of pages. They will also be able to use descriptive URLs, including your keywords. They can even use header tags to break up your content and make it easier for search engines to understand. While you may fancy yourself as a marketing magician, there can be no denying that it requires a lot of technical expertise that marketing companies are fully trained in and are constantly updating in relation to the developments of the internet, social media and website constructions.

High-quality content

By enlisting the services of a marketing company, they will also be able to increase your traffic by ensuring that you have high-quality content on your website. The content needs to be relevant, informative and engaging, using the keywords within this content, but not overusing it. They can also use images and videos to break up the content to make it visually appealing, encouraging patients to engage with it. With images, they can use a descriptive file name for them and include alt tags that describe the content of each image and this helps the search engine to understand what your images are about and can improve your website’s visibility in image search results too!

Local SEO techniques

For targeting local patients, local SEO techniques will be employed by a marketing company to improve your visibility in local search results. They will do this by ensuring that your website includes your address, phone number, and business hours. They may also use Google Business Profile to create a listing for your practice and to ensure that it is verified and up-to-date.

So, if you want to have a dental website that is optimised for SEO and attracts new patients to your practice, why not seek the support of a marketing company and let them do the hard work for you?

Any surgical or invasive procedure carries risks. Before proceeding you should seek a second opinion from an appropriately qualified health practitioner.