PPC Optimization For 2021

PPC marketing can deliver fast results for your new business. Like any other strategy, it should be regularly optimized.

Switch To Manual Bidding

No matter how good your PPC adverts are, you won’t get results without a good bidding strategy. The right strategy for your bids will depend on the goals of your campaign.

To get the most clicks for your budget, you could use the automatic cost-per-click bidding system. However, if you let Google do the work for you, there are some downsides. One of the problems of this is that you can’t easily adjust your campaign if it’s not delivering results. Manual bidding is one solution to this problem. PPC Services can help you do this.

Manual bidding is more hands-on and easier to customize. It can be used to increase the visibility of your ads, reduce your cost per action, or prioritize better-converting keywords. 

Changing from automatic to manual bidding is an advanced strategy. You will need to pay close attention to other tactics too, including:

• Concentrating on one campaign at a time, as the process can be time-consuming.
• Lowering your bids for keywords that receive solid impressions but don’t generate conversions.
• Increasing bids on keywords that do convert to increase the positions of ads using them. 
• Choosing the default bid, which is close to the average CPC in your automatic campaigns.

If you decide to try manual bidding, run the manual campaign for a couple of weeks to see if it can real your goal to lower CPC and drive more sales. 

Manual bidding is a great way to get more control over your bids, but it does mean you will need to put more time into making sure you are bidding the right amount at the right time. Streamline this by setting up automated rules to do things like pause keywords that are performing poorly, raise bids to first page or top of page, and change bids during certain times of the day. 

Take Advantage Of Remarketing

Most customers don’t convert on the first visit to your website. This might make you think you’re wasting your money on your PPC ads, but it’s not the case. You can make them more successful by combining them with remarketing campaigns. 

Remarketing is using adverts to follow your potential clients who have clicked on your adverts or have visited your site. When they see your ads, they will be reminded of the action they may have wanted to carry out on your website. 

Google Ads lets you segment your remarketing lists to show adverts to visitors based on their needs and the landing page the first PPC advert they clicked on brought them to. Create an ad group that consists of people who have visited your landing pages before and use them to improve your conversion rate. 

The minimum size of the audience for remarketing is 1000 individual users, which helps Google to protect the privacy of the users while you’re marketing to them.