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Rebranding: Beginning the Journey

Mar 02, 2021 | Rita

I have no idea why suddenly I felt I needed to rebrand and change everything. Maybe rebrand is the wrong term to use. It is more of an intensive update. I have plenty of work that needs to be done. I don’t have the time or the heart to do all of this. Yet, when I sit down and think about my work life I can honestly tell you I am miserable. I have felt like I settled and began working using everyone else’s voice than my own. I got away from what made me….well me. I saw a story from demaris_and_company on Instagram that set all of this off for me.

I follow her through my Wickedly Romance account and I just love her posts. Anyway she was talking about how it is okay t be yourself and for to like a lot of different “boxes” or niches. A lot of times in the blogging and influencer world you are told you need one thing. Just one niche and if you talk about too many different things you will lose followers. I think the opposite is true. I think that it’s okay to like many different boxes, as long as you do it in your own voice.

It’s the moment that you let everyone else’s voices and thoughts creep in that you begin to lose followers. The reason is because you begin to lose your own voice. I am so guilty of that. There are things that I want and plan to share on my blogs and then work will come in or whatever and I will push mine aside. In doing that I stopped sharing my voice and thoughts so much. It becomes more work related. That is one thing I am going to do something about rather quickly. I have not only this series but another parenting series that I will be starting this month.

I also settled far more than I ever should have. I am so guilty of settling that it makes me sick. I would want a logo one way and then settle for something I didn’t really love because it was close to the colors I wanted. Maybe it was good enough. However, it wasn’t what I wanted. It wasn’t who I was.

That is where this journey begins. I have to take a hard, impersonal look at all of my blogs and decide what I love, what I don’t, and where to go from here. It was and is not easy. I have three blogs, each with a small bit of my personality. I knew I needed to add more of myself in there but also keep them uniquely themselves.

It is with that in mind that I thought this time I would share this journey with you. I thought I would share a little of the things I do as I do them. My plan had been to share all of this after I was finished but then some things happened with my designers and some other issues. I do plan on bringing y’all along on every aspect of this journey. I want you to understand how difficult this is for me and how much I anganoize over all of it.

I thought I would also do a giveaway with each of the posts. It’s not anything big although whenever the finally updating is finished and revealed there will be a huge giveaway.

Enter the Giveaway

Rebranding Journey Begins Giveaway

ENTER BELOW FOR YOUR CHANCE TO WIN $25 VISA GIFT CARD. OPEN WORLDWIDE AND ENDS MARCH 22, 2021 AT 11;59 PM EST.

Giveaway Ended

Thank you for your interest in the giveaway. It has now ended and the winner has been announced on the Winner page. Please be sure to check back later for more giveaways.

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Categories: Life Tags: Blogging

Reader Interactions

Comments

  1. Gabrielle says

    March 2, 2021 at 4:54 pm

    I think it’s great that you are doing what you need to do to give you back your happiness. I’m in your corner. Have as many boxes as you like!

  2. Christy Peeples DuBois says

    March 2, 2021 at 5:05 pm

    Thanks for sharing this with us. I do not see how you keep it all sorted out. I am sure you are more organized than I am tho I am working on this myself. I do enjoy your blogs and know I know I will continue to do so.
    I do agree with you in having more than one thing/topic on your blog bringing more followers simply because more people will be interested. Make yourself happy and we will be happy also.

  3. Rosie says

    March 2, 2021 at 7:49 pm

    I tried blogging for fun once, and lasted about two weeks a total of two posts, and I was kaput, out of steam. I give you a lot of credit, and I can’t figure out how you do it, like watching a skater do triple axles. Perhaps now that you’ve been blogging, you can discern more how to be more true to yourself, take that dive and go for it! No better time than this era, when people like authenticity, there must be a few hairs out of place, or life upside down, whatever, people love it, not airbrushed plastic overworked to death. Some people like me may not really see much of a difference, even though by reading a lot, but it is important to you. It would put new wind in your sails, fresh enthusiasm, to be on paper what you really feel, it sounds thrilling and scary and refreshing all at once!!!

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