Tips You Need to Name Your Clinic

Setting up your own clinic or any business, really, you need to be thinking about what you want to call it. If you think of some of the most memorable brand names out there, what springs to mind? Coca-Cola. McDonald’s. Burger King. Nike. All of these names you recognize instantly because of how powerful their branding is.

When it comes to naming a clinic, you need to go through thorough name testing and research to determine which name you want to give your new clinic. You want it to be something that people will instantly think about when they talk about clinics in your local area, and you want it to be something easy for people to remember. Let’s take a look at how you can choose the perfect name.

• Use the name of one of the doctors. It’s hard to find a unique but memorable name for a clinic. Especially in the crowded healthcare market we have today.If you incorporate proper names, such as the name of the founder or the lead doctor of the clinic, not only will you get some distinction, but you also have that balance of creativity. At the same time, a personal name adds a personal touch. You can use this to establish credibility.
• Name your niche. If you want to stand out as distinctive in your healthcare market, you need to think about naming your niche. Incorporating the treatment niche into the name of the clinic is a good way to make sure that not only will you create something memorable, but people will know exactly what it is that you do differently. For example, if your clinic is all about hearts, make sure that you talk about that in the name. If your clinic offers orthopedics, then make sure you talk about that in the name. 
• Consider adding your location. Capitalizing on your business location not only helps you with the search engine results pages, but it also is a convenience for customers who want to know exactly where you’re located. You can add the suburb of your area where your clinic is based, or you could talk about the city where it’s based. Either way, it really helps with those Internet searches. Your website will be higher on the search engine list as a result.
• Make it short and sweet. If you’re struggling to come up with a name, then think about something that’s got one word and is easy to understand. Creating a completely new word or phrase can be a great way to market your business and make a lasting impression on potential patients. Everyone agrees that a shorter, memorable name is often the most easily remembered.
• Inject some emotion. Health and treatment can be difficult topics, but people want to feel reassured when they go to a clinic. Making sure that you consider words like careful or compassionate in your name will help you to evoke that sense of comfort you’re hoping to give to people.