Videos for Recruitment: How to Attract Talents Fast and Easy

Are you fed up with interviewing job seekers who haven’t done their homework on your company? Are you tired of writing the same “business culture” description repeatedly? Video recruitment is here to revolutionize how you advertise jobs and recruit prospects!

There are numerous reasons why video is useful in recruitment. Video can enable you to reach more candidates, capture their attention, convincingly showcase your company image, boost your application rate, and improve the candidate experience.

Every phase of the candidate journey is present in video recruitment content. Furthermore, you can utilize films to introduce your company image and value enhancement, explain your recruiting process, thank applicants for applying, evaluate and interview job candidates, etc. And here’s why a recruitment video can help you big time:

Boost Company’s Presence

Recruiting with videos is a terrific approach to strengthen your SEO strategy and increase your visibility in search results. According to studies, video increases online visibility from search engine results pages by 157%. To put it another way, adding videos to your company’s job pages will help them rank higher in Google’s search results.

Investing in innovative technology, such as videos, can also help recruiters in Dubai and brands raise their online brand awareness. As such, recruiters that focus on developing a stronger employer brand attract more candidates, according to a 2018 Survey.

Attract More Candidates

Video is an effective tool for today’s marketers and advertisers to attract and engage customers. Unlike only reading job descriptions, videos are more entertaining and provide job seekers with a good background of what a company is like. Also, it was found that organizations that use a recruitment video to match their job postings got 3x more applicants based on their job recruitment data over the last 12 months.

People also enjoy videos, which is why they are shared more frequently than text and photographs. So, to put it another way, if you consider a video in your job advertisement, more people will share them. As a result, it will be possible for you to attain a much larger number of people with your job postings.

Showing Company Culture

Because the business culture portion of job advertisements is often overlooked, it helps to make it more engaging so job seekers may learn more about the company before applying. In addition, possible job seekers may be swayed by an interesting video rather than an identical job posting.

A video is an excellent tool for ensuring that your job prospects are culturally compatible. Your potential job seekers will be able to visualize themselves functioning at your company if you show them a film of everyday work life at your workplace.

Better Engagement

Let’s face it: job descriptions written in black and white are tedious and antiquated. Now, people live in a vast environment where people’s attention spans are shrinking. As such, a video may help job searchers connect with and engage with your brand in a short amount of time.

Recruitment videos can also serve as terrific branding content for your marketing team. They can be included and mentioned in blog articles and shared on social media to increase engagement. Recruitment corporate videos might also be presented on screens at large-scale recruiting events, allowing potential job seekers to understand the work atmosphere before applying.

Recruiters must work even harder to attract competent candidates in a competitive market. And videos may be the deciding factor in convincing an applicant to click the “apply” button.