What We Can Learn From Top Brands About Using Technology

The term “digital transformation” is being used a lot these days. Companies are looking for ways to use computers to take over a bunch of tasks that they would have once done by hand. But which technologies are really making a difference for today’s top brands? And what can we learn from them?

Contrary to the opinion of many, it isn’t high-profile, flashy technologies like AI and virtual reality. These are still finding their feet and aren’t mature enough yet for extensive use in business. Instead, it’s more down to Earth technologies that brands have been refining for many years now. 

Better Market Data

One such technology is better market data. Companies are finding it easier than ever before to collect the data that they need to evaluate their performance and thrive. In the past, systems simply didn’t exist to collect vast troves of information on customers. But now they abound. 

Some firms are hiring their own data scientists to crunch all the numbers. Others are outsourcing the task to data management firms, getting them to provide them with actionable evidence-based steps they can take to enhance their operations. 

Improved Integration

In an ideal world, companies would like a single platform from which they can conduct all aspects of their business. Using multiple apps and systems that don’t talk to each other reduces efficiency and represents a missed opportunity. 

Now, though, developers are getting better at stitching solutions together. Today, a product gateway can easily integrate with a CRM or payment system. 

Having all of these features under one dashboard makes analysis easier. It also helps staff make the right decisions and reduces network load. 

Improve Collaboration

Gone are the days of sending attachments back and forth via email. In today’s fast-paced business environment, companies are looking for ways to improve collaboration via other digital channels. 

Thanks to the cloud, working on projects together has never been easier. Workers can literally edit that same document at the same time if they wish. They can also use chat apps and virtual whiteboards to communicate and share their ideas. 

Project Management Tools

roject management isn’t the sexiest topic under the sun, but it is one of the most important. Teams that have the correct project management in place are much more likely to complete work on time and move forward with their strategic objectives. 

Modern tools are powerful because they allow team members to share their status with everyone else in real time. Managers no longer need to send emails to their staff asking for updates because all of that information is available via the app. 

In some cases, software can actively help bring a project to completion. When employees are spending less time on emails, they have more time to dedicate to productive work. 

Technology, therefore, is helping businesses in many ways. It’s improving customer service and assisting with worker efficiency on the ground. Ultimately, it is increasing what employees can do in a limited span of time. Top brands know this, which is why they are so keen on technology.