Why Consumers Prefer Branded Clothes

When it comes to fashion, what one wears matters a lot as clothes not only reflect one’s taste and personality, but they also make the person feel comfortable, confident and beautiful in their skin. Clothes come in different shapes, sizes, materials, and they are available under big brand names and collections like comme des garcon play or local unbranded stores. But many things make branded clothes stand apart. Australia is currently the 10th largest e-commerce market in the world, with the online fashion industry seeing a 9.7% increase in revenue the previous year. This article focuses on why investing in branded collections and designer clothes is beneficial for consumers.

What Makes Branded Clothes a Better Option?

The Clothing Material Is Never Defective

One of the common problems people face with local, unknown brands is the poor quality and finishing of the clothes. Although they cost a little more, well-known brands guarantee the best quality of clothing for their customers. They have a team set up to select the best material available, supervise production, inspect for damages and ensure the safe delivery of their garments. Buyers can rest assured that the clothes would not be itchy, clingy or losing a stitch. Also, unlike unbranded products, there is a guarantee that the material colour doesn’t fade or bleed during a wash. So, even after multiple washes, the garment would still retain its fresh look.

The Clothes Are Highly Durable

As branded clothes are made of good quality material and have undergone quality testing after production, they are highly durable. They invest in the material procedure, skill, and inspection to ensure that the clothes do not fade, tear or lose their texture. Buyers can use their clothing items for a longer period and experience the value for money that they paid.

Get a Perfect Fit

Buying a piece of clothing from off the rack is not always the best option to get the size fit right, especially when unbranded. Unbranded clothes might have different measures for sizes and ratios. It would be a disappointment to find clothes that one likes but realise that it has broad shoulders or a longer sleeve than the standard size. Branded clothes and designer clothes provide standardized garments and customized pieces to fit perfectly to satisfy the customer.

Customer-friendly Service

The customer service and support of high-end stores and brands are impeccable as customer satisfaction is their top priority. They always have a thoroughly established policy for return, exchange, refund etc., to suit the needs of the customer. For example, if a person has mistakenly bought a jacket that is smaller than their size, they can claim a refund or exchange with brands following a procedure. Brands also have online shopping making the whole shopping experience easy and comfortable.

Let’s Know a Little More About Comme De Garcon Play Clothing Line

Comme des Garcon is the force behind some of the major fashion events happening around the world, including the Met Gala in 2017. Although in French, “Comme des Garcon” means ‘like some boys’, the company was founded by Japanese designer Kawakubo in the late 1960s in Tokyo. The designer was inspired by the song All the Boys and Girls by Francoise Hardy and held her first fashion show in 1981 in Paris. The brand is known for its diffusion line, exaggerated and structured silhouettes that are perfect for elegant events. The label now also produces knitwear, t-shirts, cardigans, hoodies and pullovers under the accessible Comme des Garcon Play line that has developed a cult following since its launch in 2002.